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The Analytics pack gives you two complementary views into your published content: how it performs with human visitors, and how it performs as a source for AI answer engines. It’s included free on Enterprise plans; Starter and Team plans don’t include it by default, but it can be enabled on your account.

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What’s included

  • Content performance — connect Google Analytics and see page views, sessions, engagement, and time-on-page for each piece you’ve published.
  • AEO scoring — score published pages against a rubric built for how AI answer engines actually read content, and re-run scoring any time.
  • Citation tracking — automatic weekly checks for whether an AI answer engine actually cites your pages, and how they compare to a curated list of competitors.

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Content performance

Connect Google Analytics from Settings → Integrations, then pick the property you want to track. From there, each published card shows its performance for the last 90 days right in its detail drawer, along with a trend line once enough history has built up, and a manual refresh option any time you want the latest numbers. Performance numbers update when you open a card or hit refresh — not on a fixed schedule — so what you see reflects the last time someone looked, not necessarily this exact moment.

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AEO scoring

Each published page is scored against a rubric checking things like:
  • Structural quality (every page type) — whether the page leads with a direct answer, credits a named expert, makes concrete verifiable claims, signals freshness, has a verifiable author, is organized into clear single-topic sections, and links out to authoritative sources.
  • Content completeness (tailored to the page type, most detailed for program pages) — cost and financial aid, career outcomes, application requirements and deadlines, program length, accreditation, student experience, contact info, curriculum, faculty, what makes the program distinctive, and what happens after applying.
Your score is reported as points earned out of points possible. If the scoring rubric changes, older and newer scores aren’t compared directly against each other — you’d get a misleading result, so the comparison is skipped instead. There’s also a separate, lighter check for unpublished drafts (checking things like direct-answer structure and content gaps) that you can run from the document editor while you’re still writing. You can re-score a page on demand, though scoring is skipped if nothing’s changed since the last run, and there’s a cap on how often you can re-score the same page. A page that fails a check can automatically open (or update) a follow-up card on the linked board and notify whoever’s assigned to it.

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Citation tracking

Once a week, tracked pages are automatically tested to see whether an AI answer engine actually cites them. For each page, a handful of realistic search queries are generated from its content, sent to an AI-powered search engine, and the results checked to see whether your page — specifically, and not just your site in general — gets cited, and where it ranks. You’ll see the hit rate, how many queries were tested, when it last ran, and the detail behind each query in the page’s Citation Performance view. Beyond your own pages, Analytics also tracks how you stack up more broadly, against a curated list of competitors you maintain in Settings → General:
  • Share of Voice — how often your site gets cited or mentioned by AI answer engines compared to your competitors, over any date range you pick.
  • Citation Trend — the same comparison, broken into weekly, monthly, quarterly, or yearly buckets, so you can see whether you’re gaining or losing ground over time.
  • Topic Coverage — for each strategic topic you’re tracking, whether your site is getting cited for the realistic questions people ask about it, exactly where the gaps are, and which of your own pages are earning the citations you do get.

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Good to know

Content performance and AEO/citation data live alongside each other in the same view but are separate capabilities — your Google Analytics numbers work whether or not you’re using AEO scoring, and AEO scoring works whether or not you’ve connected Google Analytics. AEO and citation data are tied to tracked pages, which can link to a card in Kanban — a failing score’s follow-up card shows up there.

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Connections to other features

See Analytics (Performance) for where AEO scoring and page tracking show up inside Strategy, and Kanban for how a failing score turns into a follow-up card. For board- and campaign-level workflow reporting — cycle time, stalled cards, team workload — see the Intelligence Pack instead; it’s a separate capability, unrelated to the data described here.