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Most content teams can tell you what they published. Few can tell you whether it actually landed — with the people who visited, or with the AI assistants that are increasingly answering questions before anyone visits at all. Analytics answers both.

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Two views, one place

How your content is performing with visitors. Connect Google Analytics once, and every published piece shows its own page views, sessions, engagement, and time-on-page — right where you’re already looking at that piece of content, not in a separate reporting tool you have to remember to check. How your content is performing with AI. Every published page gets scored against a rubric built for how AI answer engines actually read content — whether it answers a question directly, cites real experts, states verifiable facts, and covers the specific things a prospective student or family would need, like cost, deadlines, and outcomes. Then it’s tested automatically, on an ongoing basis, to see whether an AI assistant actually cites that exact page — not just whether your site is indexed.

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Why it matters

Prospective students increasingly ask AI assistants the questions your website used to answer directly — what a program costs, when the deadlines are, whether it’s accredited. If your pages aren’t structured for that, you’re invisible in a channel you have no other way to measure, and a strong Google Analytics number can mask the gap. Analytics closes both loops: proof your content works for the visitors you can see, and a real number for the ones you currently can’t.

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What’s included

Content performance (the Google Analytics connection) is opt-in and genuinely optional — your published-content numbers work whether or not you ever connect an account. AEO scoring and citation tracking work together automatically once a page is tracked: a failing score can even open a follow-up card on the right board automatically, so nothing falls through. Analytics also tracks how you compare to a curated list of competitors over time, and which strategic topics you’re winning or losing on. Already a customer deciding whether to add this? See the full Analytics Pack reference for setup steps and exactly what’s scored and tracked.